Complete Digital Services
At the outset of a new partnership relationship, BML typically builds, hosts and maintains an online local business directory, designed with the “look and feel” of the digital website of the newspaper or media company. This business directory is populated with basic listings for SMB located in the service area of the newspaper or media company. The BML directory development team links the newspaper or media company’s digital website to the online local business directory, creating a seamless experience for users. BML acquires the basic listings from the Yellow Pages, Acxiom and/or InfoUSA. The online local business directory serves two purposes: (1) enhances the user’s experience searching for local businesses and (2) warehouses featured listings (i.e., landing pages), which will be optimized for first-page ranking on Google and other search engines.
Following classroom and online training, sales representatives of the newspaper or media-group partner offer BML’s extensive online business services. This digital menu of services provides an integrated approach to create an Internet presence for SMB clients. The digital services include search-engine optimization (SEO), search-engine marketing (SEM), social media optimization (SMO), reputation management and website design and development. In addition, BML’s other areas of expertise are self-publishing tools, content and press-release writing and distribution, email and text campaigns, newsletters and more. Dedicated to expanding business owners’ e-commerce opportunities in today’s web-based marketplace, BML increases SMB clients’ lead generation, sales and revenue to help them remain viable in radically altered industries.