Banner Ad Revenues
Ad servers deliver banner ads (sometimes called web banners). The process entails embedding an advertisement into a web page. It is intended to attract viewers who “click through” from the banner, which is linked to the website, landing page or social media site of the advertiser. When a web user visits one of our advertiser’s websites from the content site by clicking on the banner ad, BML earns money because the content provider pays for each “click through.” BML partners with ad networks, which serve up advertisements throughout the directories we build.